Understanding first. Everything else after.
The quality of decisions depends on the quality of the underlying information. In the Intelligence phase, we map the market's actual discourse, beliefs, cultural tensions and AI visibility position.
Market belief map + AI visibility diagnosis
- ▸ Market discourse analysis (online + AI search engines)
- ▸ AI visibility audit — ChatGPT, Perplexity, Google AI
- ▸ Mapping competitor narrative and positioning
- ▸ Cultural tension identification
- ▸ Stakeholder interviews and internal context
Not opinion. Market gap identification.
Based on the intelligence, we create a narrative strategy and messaging architecture. Where is the empty position? What is the distinctive narrative that is credible and sustainable?
Messaging architecture + channel plan
- ▸ Positioning options and recommendation
- ▸ Building the narrative and messaging architecture
- ▸ Defining segment-specific messages
- ▸ Channel and content weighting recommendation
- ▸ GEO/AEO optimization directions
37 years of experience. Accelerated by AI.
Strategy-based creative and content production. AI tools speed up iteration, while quality judgment and creative direction come from 37 years of experience.
Campaign materials, content, creatives
- ▸ Visual identity and brand identity
- ▸ Campaign concept and execution
- ▸ Social media and digital content
- ▸ PR communication and press materials
- ▸ Publications and printed materials
The market doesn't stand still.
The market doesn't stop after strategy and production. AI visibility, narrative and competitors' positions are constantly changing — the monitor tracks them and flags changes.
Monthly report + quarterly strategic recommendation
- ▸ Monthly AI visibility monitor
- ▸ Narrative and market discourse tracking
- ▸ Monitoring competitor position changes
- ▸ Performance measurement (conversion, reach, AI citation)
- ▸ Quarterly strategic review
// AI INTEGRATION
AI is a tool.
Not the decision-maker.
AI tools are present in every phase — but in different roles. In the Intelligence phase, they speed up analysis. In the Strategy phase, they expand the options. In the Production phase, they shorten the iteration cycle. The decisions always remain human.
AI Visibility Audit →Automated querying of AI search engines, faster text analysis
Generating positioning options, narrative validation
Variant production, copywriting, visual iteration
Automated AI visibility tracking, report generation
// FAQ
Questions about the methodology
What does data-driven marketing mean? +
Every strategic and creative decision is based on market data, narrative analysis and the mapping of cultural tensions — not on intuition. First we understand the market, then we build strategy, and only then do we produce.
How does AI visibility relate to the methodology? +
AI visibility (GEO/AEO) is a key element of the Intelligence phase: we map how the brand appears in AI search engines. This informs the narrative strategy — GEO/AEO optimization is an integral part of the messaging architecture.
Does every project need to go through all 4 steps? +
No. The four phases make up the full data-driven cycle — but depending on the client's needs, you can enter at any phase. If you already have a strategy, we can start with the Production phase. If a complete repositioning is needed, we start with the Intelligence phase.
// RELATED ANALYSES
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AI VISIBILITYSEO and AI visibility in 2026
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AI VISIBILITYAI visibility for B2B companies
The methodology in a B2B context — category definition, comparison citation, measurement.
// LET'S GET STARTED
Which phase can
we help with?
Free 30-minute consultation — we understand your situation and tell you where it makes sense to start.