// THE KEY POINT
An AI visibility audit shows how ChatGPT, Perplexity and Google AI represent your brand — not only whether you appear, but what they "think" of you. That's different from a traditional SEO audit. And in 2026 it's one of the most important diagnostics in marketing.
Why isn't a traditional SEO audit enough?
A Google ranking audit shows what position your page holds for a keyword. But it doesn't show whether, when someone asks ChatGPT: "which marketing agency do you recommend?" — you're there, and what it says about you.
The difference is fundamental. AI search engines interpret your brand — they synthesize, rank, and build a narrative out of you. That narrative can differ from your own messaging. If you don't audit it, you won't know.
// SEO AUDIT vs. AI VISIBILITY AUDIT
| DIMENSION | TRADITIONAL SEO | AI VISIBILITY AUDIT |
|---|---|---|
| What does it measure? | Keyword rankings, backlink profile | AI appearance, narrative, tone, citation context |
| Where does it get its data? | Google Search Console, SEMrush, Ahrefs | ChatGPT, Perplexity, Google AI, Claude queries |
| What is the output? | Ranking + technical recommendations | AI visibility map + narrative diagnosis + action plan |
| What question does it answer? | "How many people see us on Google?" | "What does AI say about us when asked?" |
| Time horizon for change? | 3–6 months organic impact | 4–8 weeks (Perplexity), 3–6 months (ChatGPT model updates) |
The 4 platforms we audit
Looking at a single platform isn't enough. Because of their different architectures, AI search engines present the same brand differently. The audit covers all four:
ChatGPT
OpenAIThe largest user base. A combination of training data and real-time search mode. Critical in both B2B and B2C markets.
Perplexity
Perplexity AIReal-time RAG retrieval. A platform for research-oriented users — growing fast among B2B decision-makers.
Google AI Overviews
Google / SGEIntegrated into organic search. Widest reach — but the strictest EEAT requirements.
Claude
AnthropicStrong among enterprise users. In web-search mode it uses real-time sources.
The question list: how we think
The audit consists of 50–100 questions in four categories:
1. Category questions
"Which marketing agency do you recommend in Hungary?" — questions like these show where you stand in the category in the eyes of AI.
2. Problem-based questions
"What should I do if my organization is invisible in AI search?" — it starts from the user's problem, not from the brand.
3. Direct brand questions
"What is Akció Advertising Agency like?" — what AI's narrative about you is when queried directly.
4. Competitor comparison
"Akció Advertising Agency vs. [competitor]?" — how AI positions you in the market.
What does the client receive?
AI Visibility Map
A visual summary: how strong your presence is on each platform, how you compare with competitors, and what your strengths and weaknesses are.
Narrative diagnosis
Text analysis: what AI systems "think" about your brand, what tone they use, and whether there are negative associations in the answers.
White space analysis
Where are you absent while your competitor is present? Which category questions do you not answer?
Prioritized action plan
Concrete, actionable steps in order of priority: what to implement immediately, what within 30 days, what within 90 days.
// KEY DIFFERENCE
The audit deliverable is not an 80-page PDF. It's a single document that fits on one slide: where you stand, what the priority is, what the next step is. Most audits never get read to the end — ours does.
Frequently asked questions about the audit
What does the AI visibility audit cover? +
Across three dimensions: presence audit (do you appear), narrative diagnosis (how you appear), white-space analysis (where you're missing). On ChatGPT, Perplexity, Google AI and Claude.
How does it differ from a traditional SEO audit? +
A traditional SEO audit measures organic search rankings. An AI audit measures how an AI model interprets your brand, which can be completely different from your Google rankings.
What is the output of the audit? +
An AI visibility map, narrative diagnosis and a prioritized action plan. Not an 80-page PDF — one document you will actually use.
How long after the audit do results improve? +
The impact of FAQPage schema and structured data is visible within 4-8 weeks on Perplexity and Google AI. ChatGPT results take 3-6 months (the model update cycle).
How does the audit work in practice? +
Week 1: systematically run 50-100 questions across all four platforms and record the results. Week 2: analysis, synthesis, action plan, a 60-minute presentation and Q&A.
// WE DO IT FOR YOU
AI Visibility Audit — €3,500 · 2 weeks · Fixed scope
37 years of experience, a structured methodology. See what's in the package.
// RELATED ARTICLES
5 signs it's time to order an AI audit
5 concrete business situations that signal: AI visibility is already direct revenue loss.
How do you measure AI visibility ROI? — 5 metrics
Citation share, competitor gap map, branded search trend — with formulas and benchmarks.
ChatGPT vs Perplexity vs Google AI — platform comparison
The three AI search engines cite with different logic — the audit measures all four platforms.