Question 1

What does an AI visibility audit mean?

Accepted Answer

An AI visibility audit is a marketing communications review: it shows how your brand appears in the answers of ChatGPT, Perplexity, Google AI Overviews and other AI-based search systems. It's advertising agency and PR strategy work: citable content, entity consistency, press and content strategy.

Question 2

What's the difference between narrative strategy and traditional market research?

Accepted Answer

Narrative strategy doesn't examine what people say, but what they believe. It maps the market's cultural tensions, competitors' positions and the white space still unclaimed — and from that it delivers an action framework, not an 80-page PDF.

Question 3

How long has Akció Advertising Agency been around?

Accepted Answer

Akció's story began in 1988 on the Hungarian advertising market. 37 years of industry experience: T-Mobile, OTP Bank and other multinational clients, digital transition, PR communications, Continental, ThyssenKrupp, Burn Energy, tourism brands, metaverse programs, social media content production and AI visibility services.

Question 4

What is the difference between GEO, AEO and LLMO?

Accepted Answer

GEO (Generative Engine Optimization) focuses on appearing in generative AI search engines such as ChatGPT, Perplexity, and Claude. AEO (Answer Engine Optimization) is the optimization of structured, question-and-answer content, primarily for voice search and featured snippets. LLMO (Large Language Model Optimization) is the broader concept: how LLMs refer to you in their knowledge and answers. You need all three, but they require different tactics.

Question 5

How much does an AI visibility audit cost?

Accepted Answer

The fee for the AI Visibility Audit ranges from €2.800 to €4.200, depending on the size of the company and the complexity of the industry. It includes systematic querying of the main AI search engines (ChatGPT, Perplexity, Google AI, Claude) with 50–100 questions, citation analysis, competitor comparison, an AI visibility map and a 90-day action plan.

Question 6

Which industries does Akció Advertising Agency work in?

Accepted Answer

Akció Advertising Agency has experience in 29+ industries: from beauty and hospitality through financial services, the automotive industry, higher education and the public sector to tourism and FMCG categories. 600+ projects, including work connected to T-Mobile, OTP Bank, Continental, ThyssenKrupp, Badacsony, AON Hewitt and Formula Student Hungary.

Question 7

How can you measure improvement in AI visibility?

Accepted Answer

AI visibility is measured across four dimensions: (1) Citation rate: the percentage of AI answers on a given topic in which the brand appears; (2) Position: where the reference appears within the answer; (3) Context quality: positive, neutral, or negative appearance; (4) AI search engine coverage: which systems the brand is visible in. The audit provides a starting point, and the retainer measures progress quarterly.

Question 8

When does the investment in an AI visibility audit pay off?

Accepted Answer

The ROI of AI visibility shows up across different time horizons: within 1–7 days, citation changes are measurable through Perplexity's real-time indexing. Within 4–8 weeks, changes become visible in ChatGPT's web search mode and in Google AI Overview. Within 6–12 months, you can see growth in branded search and a rise in the quality of inbound inquiries. For B2B companies, the return can be realized through a single shortlist appearance — where the decision-maker contacted a supplier they chose based on an AI answer.

Question 9

How do I choose an AI visibility agency?

Accepted Answer

7 criteria for choosing an AI visibility agency: (1) Does it examine the brand in ChatGPT, Perplexity, Google AI and Claude answers alike? (2) Do they have a measurable citation methodology — citation share, competitor gap map? (3) Can it provide ongoing monitoring after the one-off audit? (4) Does it have its own market experience and E-E-A-T signals? (5) Are their question bank and measurement protocol transparent? (6) Does it integrate your existing SEO, PR and content strategy? (7) Will they tell you how and when ROI can be measured? Red flag: a promise of 'guaranteed AI citation' — AI search engines are not systems that can be guaranteed.

Dimension	Traditional SEO	AI visibility audit
Main goal	Improving rankings and organic traffic.	Improving appearance, citability and context in AI answers.
Measured signal	Position, CTR, organic sessions, technical errors.	Citation rate, position in the answer, sentiment, AI search engine coverage.
Content format	Landing page, blog post, category page, keyword cluster.	Explicit definition, Q&A, citable claim, structured entity.
Technical foundation	Indexability, sitemap, internal links, Core Web Vitals.	The same, plus entity consistency, schema, byline and freshness signals.
Output	Keyword roadmap and SEO backlog.	90-day AI visibility action plan and narrative priorities.

Akció Advertising Agency.
37 years of creative experience.

The content is created by Flóra Borókai and Zoltán Varga.

Borókai Flóra

Varga Zoltán

Most companies struggle with the same thing

Data-driven marketing — 37 years of experience

What we do — and why it's different

Creative & Production

PR & Events

Narrative Strategy

AI Visibility Audit

Retainer

Is your brand
visible in ChatGPT?

SEO or AI visibility?
They don't measure the same thing.

AI visibility — latest analyses

SEO and AI visibility in 2026: what is still valid?

ChatGPT vs Perplexity vs Google AI — which one cites your brand?

How to write AI-citable content — 8 techniques

Four areas where clients choose us again and again

Beauty & Wellness

Corporate & Employer

Event & Protocol

1988 — 2026

We don't know where you're
losing your narrative.
But we know how to find out.

Akció Advertising Agency. 37 years of creative experience.